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5185 Dungannon Circle NW
North Canton, OH 44720
phone: 330-494-3444
fax: 330-499-4646
e-mail: hottleco@neo.rr.com
http://www.hottleco.com
©2004 Hottle and Co.
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Buyer/Seller FAQ
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How can I sell my home For Sale By Owner?
Maybe the first question should be "Do I really have the time, energy and perseverance
to sell my home For Sale By Owner?". About 70% of For Sale By Owners want to save the
real estate commission. So what does it take to save several thousand dollars? Selling
real estate is a full time job and top agents generally earn their fee with their
market knowledge, networking skills, relationships and experience. If you decide to
do-it-yourself, it's probably going to take more than putting a sign in the yard and
an ad in the newspaper. You will need to coordinate showings and open houses while
developing marketing abilities, negotiating skills and financing expertise because
you are now the "agent" who will "earn" the commission you wish to save. If you're
still determined to sell your home yourself, consider the following suggestions.
Pricing Your Home
A listing appraisal prepared by a state certified residential appraiser is a very
useful report. The cost of a listing appraisal is generally a tiny fraction of the
anticipated sales price and insignificant in relation to the big picture. A professional
analysis of the market, verified sales data and listing information provide a factual
basis on which to make a sound financial decision regarding the sale of your home. A
listing appraisal helps protect you from over-anticipating the market or under-selling
your home. It shows prospective buyers that you are serious enough about marketing your
property to have it professionally evaluated. A prospective buyer may wish to give a copy
of your appraisal to their lender when applying for mortgage financing. Temper your
expectations of an immediate sale. Remember that if the average
marketing time for your property type in your area is 90 days, an immediate sale was
offset by a sale that required 180 days!
Advertising Your Home
Advertising should be part of your overall marketing plan. The frequency and media
location of your advertising will depend on the type of property you wish to sell,
your specific market and how much you want to spend. Ads placed in local newspapers
and home buyer's guides should supplement your yard sign with a "flyer" box.
Marketing Your Home
Your marketing plan should include maximizing curb appeal, a thorough interior/exterior
prep of the home, consideration of incentives and exposure to the widest array of
potential buyers. Just about every home seems to have a "job jar" of little fix-it
items and now is the time to take care of them. Manicure the landscaping to enhance
the curbside view. A light, bright, clutter free home shows better, so clean up and
clear out overcrowded spaces. Consider holding a garage sale and open house together
on the same week-end, but be aware you will need help staffing the sale while you show
your home. Decide early what incentives you are willing to offer. It might be a simple,
inexpensive home warranty or you may need to offer financing incentives such as points
and closing costs. Providing incentives generally helps your home appeal to more buyers.
Getting exposure for your home may include personal networking among family and friends,
at work, at clubs/organizations and church. Don't forget to cooperate with Buyer's
Agents/Brokers who represent buyers for a fee.
Negotiating the Sale of Your Home
Most loans are subject to the appraisal, so your listing appraisal should provide a
confident bargaining position. The best buyers are generally pre-approved. They are
serious about purchasing a home and have applied for a loan, providing their lender
with enough employment, credit and financial information to be approved for a maximum
mortgage amount. They generally have a pre-approval letter or certificate stating the
conditions under which they may purchase their home of choice. The next best buyers are
pre-qualified, having provided enough information to their lender to know what mortgage
amount they can afford, subject to loan application and credit approval. Other buyers
start at square one in the application/approval process. You should know that the top
line and the bottom line are generally quite different when selling your home. Even if
you have "saved" the real estate commission, you will still have expenses deducted from
the sales price. Contact an attorney or title company to get information regarding
closing costs and fees, including transfer. Calculate the cost of any incentives that
you offered and your buyer accepted. Check on the status of your real estate taxes and
figure your tax pro-ration compared to your tax escrow (if any). Get an estimate on the
cost of a termite inspection, or any other inspection that you may be required to pay.
If you have a mortgage, contact your lender for payoff figures, pre-payment penalties
(if any) and any extra fees involved. This should be a worst case scenario, so include
all fees that you might be required to pay. Subtract these items from your top line to
estimate your net profit.
Help Your Buyer Finance Your Home
Many lenders will re-order an appraisal for lending purposes if they know one was
recently completed, saving money and
processing time. Ask your lender to provide an informational financing sheet including
rates, monthly payments based on selected loan amounts, down payment requirements and
closing cost breakdown. Your listing appraisal may help your buyer "jump start" the
mortgage financing process.
Re-Negotiating the Sale of Your Home
Oops! You thought this was a done deal. Somewhere between signing the contract and
the day you want to close, a question may arise. Unexpected repair issues may come
to light through a complete home inspection or as a requirement of certain loan
programs. There may be a title problem. Either way, a little pre-planning should
help. Contact your attorney or a title company to discuss clear title. Consider having
a complete home inspection prior to offering your home and include the results in your
marketing plan. Many state certified residential appraisers have experience with repair
considerations for certain loan programs. Ask.
Closing the Sale of Your Home
If you haven't given up and hired an agent along the way--You made it!
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